Wednesday, August 20, 2008

Beijing Olympics Telecast

It's been over a week now since the Olympics have been covered by the networks of NBC. And yet again, the West Coast has been getting the short end of the stick when it comes to "live" telecasts. As a fan of the games, I've been deeply disappointed with the events that NBC and its affiliates has broadcast but more importantly, the time that the games have been shown.
Would it really hurt NBC financially, to broadcast events at 5pm Pacific rather than 8pm? Does the network realize that some of the core audience members include school-aged kids who have to be in bed by a certain time? Or for that matter, that a large population of viewers also have to work the next morning? I wanted to stay up to watch the womens gymnastics team finals last week but the caffeine, no-doz and sugar cookies couldn't keep me awake after midnight. Not to mention that it became difficult to wake up the next day to go to work.

As the second week continues, I've decided to watch only those finals that will be televised before 11pm PST and read about the rest the next morning. One less viewer won't hurt NBC but I'm exercising my opinion as best I can.